James is Senior Director of Cloud Strategy for the EMEA region at Oracle. After working 10 years in the Oracle product development organisation, he is now responsible for driving strategy awareness and adoption of Oracle Cloud Platform with the largest enterprises in the region. James is a regular invitee to speak at industry fora, at all levels from Keynote through to deep-dive developer events distilling often complex subjects to their salient points. His focus is to make the simple challenges in life simple to achieve quickly and the complex challenges, if not simple, much simpler to achieve.