Simon Piff is research vice president for IDC's Asia/Pacific (AP) region based in Singapore. After almost 30 years in the AP IT scene, there are very few areas Simon has not spent time working within — be it cloud computing, business intelligence, datacenter management, security, and automation. From building ISPs in the 90s to explaining distributed ledger technologies in the 2019, he has always been across the leading-edge technology innovation and implementation across the AP region.

Always with a keen eye on how IT brings value to business leaders, Simon is able to articulate the key messages around these technological areas that need to be modernized for the Future Enterprise, the value they bring, and some sound advice on the next steps for technology practitioners and the C-suite alike.

Currently running the Future of Digital Infrastructure research program for IDC Asia/Pacific, the topics of data management, security, cloud architectures, as well as the more physical storage, compute, and network layers all fall under his remit.