AI in many forms is already showing fascinating and interesting benefits across many industries and technology sectors, including the entertainment business. Where the balance point of positive use cases and ethical people across the planet and negative cases with nefarious goals from those with spurious ethics is being weighed right now by societies with massive consequences.

Imagine your voice, your likeness, used to spread lies, to manipulate, to extort. Picture your face grafted onto a pornographic video, your reputation tarnished forever. This isn't science fiction; it's the dark reality of today's digital world.

Deepfakes are more than just a tool for mischief. They're a potent weapon in disinformation campaigns, used to sow discord, to influence elections, to destabilize nations. Cyber threat actors leverage this technology to create chaos, to disrupt critical infrastructure, and to extort ransom.

But it's not just about money. Deepfakes are a tool of humiliation, a digital branding iron used to shame victims into submission. Companies, fearing the devastating consequences of a deepfake-fueled scandal, are increasingly willing to pay exorbitant ransoms.

The threat is real, and it's everywhere. No one is immune. From world leaders to everyday citizens, we're all vulnerable. It's time to take control of our digital identities. We must protect ourselves from this insidious threat, before it's too late.