In this session, we’ll take you through the essential steps to transform your service offerings into a standout Managed Security Services Provider. Learn how to strategically identify high-value opportunities in the cybersecurity space, and uncover the critical considerations that will shape your success. We’ll also explore common pitfalls to avoid as you scale your business and provide actionable best practices to ensure you stand out in an increasingly competitive market. Whether you’re just starting or looking to refine your existing service provider practice, this session will give you the insights and tools to build a resilient, customer-focused security service.