Fortinet’s Cyber Threat Assessment Program (CTAP) was built from the ground up to insert you into the very fabric of those important discussions. This free selling tool from Fortinet can foundationally help you create an assessment practice:

  • Put your sales cycle into hyperdrive – Demonstrating Fortinet’s technology in your customer’s network environment faster means you can get a purchase order sooner.
  • Establish rapport quickly – Working in conjunction with your prospect quickly builds rapport which puts you in the driver’s seat.
  • Manage your time – Utilizing the CTAP portal to manage your engagement workflow mitigates conversations going sideways and streamlines your sales process.
  • Close more business – When you are regularly running assessments, you can expect an 80% close rate in most cases.


Neil Matz established Fortinet's assessment-based selling methodology (CTAP) in 2015. Since then, it has been used by Fortinet sellers to quickly demonstrate value within whitespace accounts and assess over 17,000 network environments globally. Neil works with MSSPs to help scale their assessment practices and rapidly position them as trusted advisors within new customer accounts.

Bob Turner
Full Name
Bob Turner
Job Title
Field CISO - Education