Amidst escalating threats, tightening privacy regulations, and growing customer concern about how data is used and stored, companies are facing more intense pressure than ever to guard their data vigilantly. Yet adopting overly restrictive postures can cause companies to miss out on data’s potential to transform customer experiences, improve product effectiveness, and open new revenue streams. This session will explore how leading firms are establishing customer privacy by design to create environments where data productization and other innovations thrive.